A central plank in any company communications platform is talking to the media.
What do journalists expect? How can they help you? And how can you tell your story in the process?
Dealing with the media is an opportunity, not a risk. So long as you do it properly. We’ll show you how to turn journalists into partners.
We’re journalists too. And trainers. Our experience can be your advantage. In the learning of skills, and also in dealing with concrete situations. From the first phone call with the journalist all the way to the successful chat show.
Media training is very personal. Personality training. Clear, effective and emphatic communication is part of your success. On camera. In the team. One on one.
Our media training includes:
You and the media
- the basis and the goal of the training session
- what topics are the media interested in?
- mistakes when dealing with journalists
- how TV, radio and the press work
- how you see your role; no-go areas
- confidentiality
Interviews (exercises with TV)
- the statement
- the live interview
- the recorded interview
- the typical interview – structure
- feedback and reflection; repetition
- rhetorical traps – and how not to fall into them
- behaviour during interview or statement
The press conference (exercises with TV)
- value of a press conference from the journalist’s point of view
- course of a press conference
- arrangement of speakers on the platform
- questions and answers: Q+A as the focus
The discussion (exercises with TV)
- non-verbal statements
- keeping possession of the ball
- dealing with different types of host
- behaviour during a discussion
The ‘live switch’ (in our studio) (exercises with TV)
- two studios – one audience
- precise and snappy, but not hectic
- and what point are you making?
Crisis management (exercises with TV)
- organizational structure of PR in a crisis: Who does what?
- content of argument: What do I say to whom?
- press release, press conference, interview: When do I do what? And how?
The exercises are filmed and analysed on the monitor afterwards. In addition, we analyse examples from politics, business and sport – negative and positive alike.
It goes without saying that we tailor the procedure and content of every single training session to your individual situation and your specific needs.