This specialized training focuses on your appearance on television and radio.
The mass media offer huge opportunities for your public relations. More than advertising. Your story, your message, your position in the editorial context. Your credibility.
A great opportunity. But you have to know the rules of the game! Put across interesting material forcefully, precisely and credibly. That way, journalists and producers will see you as a partner.
In our TV training you’ll get to know the different formats. And what matters in each.
Concrete, realistic exercises in front of the camera familiarize you with the situation. Nervous defensiveness will become assured routine.
Our TV training sessions include the following aspects:
You and the media
- the basis and the goal of the training session
- what subjects interest the media?
- mistakes when dealing with journalists
- how press, radio and TV work
- confidentiality
Professional preparation
- preparation for an appearance: topics and organization
- how can I exploit the characteristic features of the audiovisual media?
- how you see your role; no-go areas
Voice and body language – it’s not just what you say
- visual and acoustic factors in communication
- the role of the picture in TV
- what’s your body saying?
- how do you deploy your voice?
- your language and the language of the mass media
The statement (exercise with TV)
- role of the statement in a TV report
- professional structure of a statement
- feedback and reflection; repetition
The live interview (exercise with TV)
- advantages and downsides of a live interview
- how do I get my core statement across?
- onto the offensive
- feedback and reflection
The recorded interview (exercise with TV)
- the possibility of repeats
- potential editing and what you can do about it
- rhetorical traps and how not to fall into them
- feedback and reflection
The exercises are mostly on camera and recorded. Afterwards, they are analysed on the monitor. In addition we use a digital player with numerous examples – positive and negative alike – from politics, business and sport.
It goes without saying that we tailor the sequence and content of every single training session precisely to your individual situation and specific requirements.